Magazine
43
12/2005
Edition 43 | focus: marketing
Marketing issues addressed by renowned experts, including Luiz Marins, Luiz Gracioso, Washington Olivetto, José Carlos Teixeira Moreira, Efraim Kapulski and Prof. Pasquale.
All editions
71 | 01/2013 | Edition 71 | focus: corporate image
70 | 10/2012 | Edition 70 | focus: Swiss business in Brazil
69 | 08/2012 | Edition 69 | focus: infrastructure
68 | 04/2012 | Edition 68 | focus: human capital
67 | 01/2012 | Edition 67 | focus: information technology
66 | 10/2011 | Edition 66 | focus: energy
65 | 07/2011 | Edition 65 | focus: sport
64 | 03/2011 | Edition 64 | focus: health
63 | 12/2010 | Edition 63 | focus: best places in Switzerland
62 | 10/2010 | Edition 62 | focus: interculturality
61 | 07/2010 | Edition 61 | focus: aviation
60 | 04/2010 | Edition 60 | focus: town planning
59 | 12/2009 | Edition 59 | focus: government - Brazil and Switzerland
58 | 10/2009 | Edition 58 | focus: education
57 | 07/2009 | Edition 57 | focus: senior citizens
56 | 03/2009 | Edition 56 | focus: transport and logistics
55 | 12/2008 | Edition 55 | focus: food
54 | 10/2008 | Edition 54 | focus: recycling and sustainability
53 | 08/2008 | Edition 53 | focus: energy
52 | 05/2008 | Edition 52 | focus: water
51 | 02/2008 | Edition 51 | focus: security
50 | 10/2007 | Edition 50 | focus: tourism
49 | 08/2007 | Edition 49 | focus: health
48 | 04/2007 | Edition 48 | focus: design
47 | 12/2006 | Edition 47 | focus: communication
46 | 10/2006 | Edition 46 | focus: Research and development
45 | 07/2006 | Edition 45 | focus: Women´s Edition
44 | 04/2006 | Edition 44 | focus: Transportation and Infastructure
43 | 12/2005 | Edition 43 | focus: marketing
42 | 08/2005 | Edition 42 | focus: energy
41 | 06/2005 | Edition 41 | focus: Tourism in Brazil
40 | 03/2005 | Edition 40 | focus: Financing Instruments
39 | 12/2004 | Edition 39 | focus: Human Resouces
38 | 09/2004 | Edition 38 | focus: Exporting to Switzerland
37 | 06/2004 | Edition 37 | focus: Sustainability
36 | 05/2004 | Edition 36 | focus: Large Swiss companies in Brasil
35 | 09/2003 | Edition 35 | focus: Sao Paulo
34 | 07/2003 | Edition 34 | focus: Sport - Wellness - Lifestyle
33 | 02/2003 | Edition 33 | focus: Switzerland Tourism
32 | 01/2003 | Edition 32 | focus: bilateral trade
31 | 01/2003 | Edition 31 | focus: tourism
Index
editorial
Dialogue leads to mutual understanding.Washington Olivetto
focus
Marketing evolution. Marketing = continuous development of prospecting processes and intelligent actions to make customers less sensitive to price.José Carlos Teixeira Moreira
The marketing challenge in the knowledge era. Generating, organizing and distributing relevant information to support decisionmaking still constitute a difficult task even for large companies. Learn how technology can help turn information into a strategic asset to support marketing actions.
Fernando Vareschi
“Oh, no! One more telemarketing call!”
Ursula Bardorf
Marketing and Marketing Communication. A lot has been said about marketing and advertising; about possible “ingenious marketing stratagems” to achieve fast and immediate results. Unfortunately, this is all a bunch of hooey.
Prof. Luiz Gracioso
Marketing challenges in times of globalization. Marketing concepts must be in line with an increasingly competitive and globalized world. Just being aware of what customers want is no longer enough; we have to surprise them, delight them.
Luiz Marins
A praga do ‘gerundismo’. Frases como “eu vou estar transferindo a ligação” surgiram no telemarketing. Mas já se instalaram no topo, lá na diretoria.
Pasquale Cipro Neto
Send me the logo in Corel! Thanks to digital technology, graphic production is no longer exclusively developed by agencies and designers. It is now available to small business owners, marketing assistants and secretaries.
Markus Steiger
Direct Marketing – Leveraging economic development. Provided it complies with the company’s code of ethics and the “good-manners” guide for e-mail and telephone actions - direct marketing can become a powerful tool to help companies get to know their customers’ habits and offer them personalized services, besides being able to process a higher amount of information in less time and at a lower cost.
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