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Challenge the Best
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Climate Change Debate
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‘Challenge the Best’, an initiative by the Student
Union of the HSG, invited some of the most honoured personalities
of today and 40 of the brightest students from across Europe to
discuss "Climate Change and social order - evolution or
revolution". The dialogue will be continued in 2011.
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Climate change treaties
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Balance between Developing and
Developed Countries
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“How can we increase world society’s ability to
adapt to climate change?” During the debate, Nobel Prize
Winners and students discussed their different approaches to
the key question. The Chemistry Nobel Prize Laureate Richard
R. Ernst highlighted the significance of education in order
to prevent further climate change: “Responsibility has to be our
driving force.” The winner of the Nobel Prize in Economic
Sciences (2007) Eric Maskin suggested: “We probably can't deal
with climate change successfully without strong international
treaties limiting greenhouse gas emissions.”
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HSG news of the month
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HSG President’s Board from 2011
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New HSG President’s Board elected
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The Cantonal Government has approved the future
President’s Board of the University of St.Gallen (HSG). Prof. Dr. Thomas Bieger will be the new President,
and Professors Ulrike Landfester, Vito Roberto and Torsten Tomczak
the new Vice-Presidents. The new President’s Board will take office
on 1 February 2011. Today’s Board under the leadership of President
Prof. Ernst Mohr Ph.D. and Vice-Presidents Prof. Dr. Thomas Bieger, Prof. Dr. Thomas Dyllick and Prof. Dr. Bernhard
Ehrenzeller will step down as at 31 January 2011 after three terms of
office totalling six years.
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Topics of the new HSGBlatt
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40.
St. Gallen Symposium and
Soccer World Cup
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During the panel discussion of the 40th St.Gallen Symposium Doris
Leuthard and Sheikha Lubna bint Khalid Al Qasimi discussed the
role of the state in a mostly liberalized economy; How can
sustainable innovations be realised? The profile research
unit "Business Innovation" shows it; The HSG
hosted the International Conference on Democracy and
Decentralisation; The "HSG expert debate" with Sven
Reinecke and Manfred Gärtner about the Soccer World Cup in South
Africa.
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Switzerland’s image
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"Swissness" still a popular brand
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The Institute for Marketing of the HSG and htp St.Gallen
Managementberatung AG, in cooperation with GfK Switzerland and McCann
Erickson, have conducted a worldwide study of the perception of
Switzerland. 3700 interviewees took part. The result: Swiss products
and services continue to enjoy a high degree of popularity even in
the economic and financial crisis.
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Costumer Insight
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Consumers receive sponsorship favourably
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The Research Center for Customer Insight of the HSG has
produced an extensive study of the effectiveness of sponsorship on
behalf of IG Sponsoring. The study comes to two central conclusions:
firstly, sponsorship is the second highest item in Swiss companies’
communication budgets; and secondly, if sponsorship activities are
pursued professionally, their effect is very considerable. Between
September 2009 and March 2010, 105 sponsorship managers, 186
consumers and 61 sales managers were interviewed about the topic of
sponsorship.
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HSG Media Review
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The University of St.Gallen in the media
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The HSG Media Review provides
you with an overview of selected media reports about the University.
Besides articles about research, teaching and executive education,
you can find researchers’ expert opinions concerning current issues.
The copyright will remain with the media publishers and titles quoted
in the Review. Members of the University (academia and
administration) will also have access to Argus’s media monitoring
service, which is updated on a daily basis. The link HSG
in the media will lead you straight to the database.
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back
HSGNewsletter May 2010
+55 11 5683 7447 - 
swisscam@swisscam.com.br