Magazine

67
01/2012
Edition 67 | focus: information technology
information technologyAll editions
67 | 01/2012 | Edition 67 | focus: information technology
66 | 10/2011 | Edition 66 | focus: energy
65 | 07/2011 | Edition 65 | focus: sport
64 | 03/2011 | Edition 64 | focus: health
63 | 12/2010 | Edition 63 | focus: best places in Switzerland
62 | 10/2010 | Edition 62 | focus: interculturality
61 | 07/2010 | Edition 61 | focus: aviation
60 | 04/2010 | Edition 60 | focus: town planning
59 | 12/2009 | Edition 59 | focus: government - Brazil and Switzerland
58 | 10/2009 | Edition 58 | focus: education
57 | 07/2009 | Edition 57 | focus: senior citizens
56 | 03/2009 | Edition 56 | focus: transport and logistics
55 | 12/2008 | Edition 55 | focus: food
54 | 10/2008 | Edition 54 | focus: recycling and sustainability
53 | 08/2008 | Edition 53 | focus: energy
52 | 05/2008 | Edition 52 | focus: water
51 | 02/2008 | Edition 51 | focus: security
50 | 10/2007 | Edition 50 | focus: tourism
49 | 08/2007 | Edition 49 | focus: health
48 | 04/2007 | Edition 48 | focus: design
47 | 12/2006 | Edition 47 | focus: communication
46 | 10/2006 | Edition 46 | focus: Research and development
45 | 07/2006 | Edition 45 | focus: Women´s Edition
44 | 04/2006 | Edition 44 | focus: Transportation and Infastructure
43 | 12/2005 | Edition 43 | focus: marketing
42 | 08/2005 | Edition 42 | focus: energy
41 | 06/2005 | Edition 41 | focus: Tourism in Brazil
40 | 03/2005 | Edition 40 | focus: Financing Instruments
39 | 12/2004 | Edition 39 | focus: Human Resouces
38 | 09/2004 | Edition 38 | focus: Exporting to Switzerland
37 | 06/2004 | Edition 37 | focus: Sustainability
36 | 05/2004 | Edition 36 | focus: Large Swiss companies in Brasil
35 | 09/2003 | Edition 35 | focus: Sao Paulo
34 | 07/2003 | Edition 34 | focus: Sport - Wellness - Lifestyle
33 | 02/2003 | Edition 33 | focus: Switzerland Tourism
32 | 01/2003 | Edition 32 | focus: bilateral trade
31 | 01/2003 | Edition 31 | focus: tourism
Index
editorial
Ricardo Dastis
focus
Hospital offers telemedicine service in Zurich since 1999 This service is increasingly appreciated by the users, although it is in a sector in which the available online sources are not always reliable.Andrea Clementi
Reputation Management in the age of social media: 3 key trends Social media applications make it easy for any user to collect, change, create or share content. Whether the user is writing blog posts, uploading videos on YouTube, networking with friends on Facebook, or sharing news on Twitter, one common motive is clearly discernible: a traditionally passive consumer of content created and disseminated by mass media is changing into an active communicator.
Christian P. Hoffmann
Cloud computing as an advantage for small and medium-sized companies Cloud computing is turning, or better, has turned the sector of Information Technology and Communication upside down. If you have a business model that has been successful for many years, or even decades, you can be sure that now, in some place that could be a garage, there is someone developing something that will turn this successful model into a completely obsolete formula. This is a fact we need to get used to, because it is absolutely impossible to change it.
Dominik Maurer
Reaching your customers by any means We are living in a multichannel world. The popularity of smart phones and tablets has created and changed the marketing and communication environment whereby every enterprise must now have the ability to connect with their customers not only through traditional mail and email channels, but also through mobile channels, apps, SMS, and even social media sites such as Facebook, Twitter or LinkedIn.
Felix von Planta
Tools and their uses "Information technology": This sounded good once. Today, we have more functions available than we can consume, ingest and digest. We have opened ourselves up to unnecessary complexity.
Markus Steiger
legal
Visa for dependents: homosexual foreigners The foreigner who comes to Brazil with the intention of working or seeking permanent residency has the right, as family reunification, to consider their spouse or partner as a dependent, according to Normative Resolution no. 36 of the Conselho Nacional de Imigração (CNI - National Immigration Council).
Renê Ramos
economy
Economic Freedom and the Euro Crisis Economic freedom has always been crucial for a country's growth, prosperity and economic welfare. This can be said for the small, landlocked economy, Switzerland. And its status proves to be vital as the never-ending euro crisis sees no sign of ceasing.
Pierre Bessard
business update
Dynexity: the great challenge facing organizations Combining dynamism with complexity leads to what Professor Heiko Riekmann, the German economist and renowned management professor, has defined as dynexity, the 21st century's great challenge. A market environment poses for firms and their managers various "dynexities" that must not only be faced, but also - and most importantly - overcome, to ensure the success of a business.
Sven Schultheis
human resources
Creativity and innovation A CEO is the key person in charge of generating a creative culture to spark collaboration between different people and across areas of business while encouraging people to express their ideas freely.
Ugo Franco Barbieri
success story
Icatu Seguros celebrates 15 years of partnership with the Swiss Life Network A grand lunch attended by 80 guests took place on October 19, 2011, at the Grand Hyatt Hotel, São Paulo, to celebrate 15 years of partnership between leading Brazilian life insurer Icatu Seguros, and the Swiss Life Network.
Daniel Urs Dubach and Vanessa Donke Ferrari
chamber news
FIMAI and new employee SWISSCAM / New members / Participation in international fairs / Presidents' Club 2011
Swiss community in Brazil
Associação Criança Feliz (Happy Child)