Magazine

Generation Gap - a thing of the past The widely spread stereotype of the generation gap has become passé in Switzerland. The elderly are not just a burden for economically active young people.

Geraldo Hoffmann

Care in search of active ageing Over the centuries, humans have tried some way, or another, to remain eternally youthful. The Spaniard, Ponce de León, was 61 when he died, old and stressed, in 1521, in search of the fountain of youth in various places around the Earth. Maybe, he could have lived more and, probably better if he had not been so obsessed with this fantasy.

Dr. Omar Jaluul

The gray haired future has arrived Nuclear families get together to spend time with relatives from different generations, in their majority, women. Children and young people receive gerontological education at schools and live in perfect harmony with the elderly. People over 50 are working longer, both maintaining their job positions and dedicating themselves to successful businesses. Public policies are in place and the elderly participate actively in society, which values their experiences. Advertising fulfills its role of removing stereotypes and contributing towards a positive image of ageing. The walking stick is seen as a symbol of safety and no longer of dependence.

Andréa Prates

Senior Citizens in Action In the last 30 years, there has been a significant increase in the number of the so-called "third-age" or "best age" groups, and their communication channels in Brazil. The first such groups had only female members, who organized charity gatherings and events.

Agenor Ortega Frederich

Brazilian economy

Cautiously optimistic Signs of economic recovery continue to emerge in much of the world, including Brazil. Together with America's good corporate earnings in early 2009, the less alarming economic data have buoyed good moods in financial markets. In the United States, the S&P500 rose 11% in April, while Brazil's Bovespa gained 17% in the month and broke the 50,000 points barrier - for the first time since September last year. So is the crisis over?

Marcelo Salomon

health

Hearing - Communications Sense and Alarm Of the five senses, hearing is probably the one that is the most important to connect us to the world around us. It is with us all our lives; when we were babies listening to the voice of our mothers calming us; when we were children it helped us to learn to speak. It also serves as an alarm mechanism. Because we can hear we realize that an alarm or door bell has gone off.

Elisabetta Radini

All about implants Singing strengthens the lungs, the heart and other organs in our body. The heart pumps more oxygen to the brain. Cortisol levels, stress hormones fall and oxytocin levels, the well being hormone is released. Singing even stimulates the immune system. However, singing also is important for more than physiological reasons. Singing connects our internal world with the external. It is an expression of emotion, revealing pleasure or frustration because many people open up when they sing. Smiling, kissing and singing are three activities that express pleasure in life; three activities that are related to attractive teeth.

Hans-Andreas Aebi

legal

Some international aspects of business succession in Brazil Investors are increasingly buying more property and assets in countries other than those in which they are domiciled. They often do not examine legal aspects related to succession when making their acquisitions.

Beat W. Rechsteiner

chamber news

Swiss stand at FEIMAFE - member gathering in Switzerland - where to find SWISSCAM Magazine - second meeting of the Joint Comission - General Meeting of SWISSCAM and SwissCham - visit at Sabesp and Guarapiranga

environment

Life Cycle Assessment (ACV): a vision of the future Life always conveys the idea of time. When we talk about "the life cycle" we are assuming that everything takes place within this space of time (from birth to death) and that this occurs in a cyclical manner, comprising successive repetition of certain phases in a certain order.

Members

Events

Doing Business

Publications

Gold members

Magazine

57

07/2009

Edition 57 | focus: senior citizens

Download

All editions

Index

editorial

Jeanete Liasch Martins de Sá

focus