Edition 57 | focus: senior citizensSenior citizens
72 | 05/2013 | Edition 72 | focus: new technologies
71 | 01/2013 | Edition 71 | focus: corporate image
70 | 10/2012 | Edition 70 | focus: Swiss business in Brazil
69 | 08/2012 | Edition 69 | focus: infrastructure
68 | 04/2012 | Edition 68 | focus: human capital
67 | 01/2012 | Edition 67 | focus: information technology
66 | 10/2011 | Edition 66 | focus: energy
65 | 07/2011 | Edition 65 | focus: sport
64 | 03/2011 | Edition 64 | focus: health
63 | 12/2010 | Edition 63 | focus: best places in Switzerland
62 | 10/2010 | Edition 62 | focus: interculturality
61 | 07/2010 | Edition 61 | focus: aviation
60 | 04/2010 | Edition 60 | focus: town planning
59 | 12/2009 | Edition 59 | focus: government - Brazil and Switzerland
58 | 10/2009 | Edition 58 | focus: education
57 | 07/2009 | Edition 57 | focus: senior citizens
56 | 03/2009 | Edition 56 | focus: transport and logistics
55 | 12/2008 | Edition 55 | focus: food
54 | 10/2008 | Edition 54 | focus: recycling and sustainability
53 | 08/2008 | Edition 53 | focus: energy
52 | 05/2008 | Edition 52 | focus: water
51 | 02/2008 | Edition 51 | focus: security
50 | 10/2007 | Edition 50 | focus: tourism
49 | 08/2007 | Edition 49 | focus: health
48 | 04/2007 | Edition 48 | focus: design
47 | 12/2006 | Edition 47 | focus: communication
46 | 10/2006 | Edition 46 | focus: Research and development
45 | 07/2006 | Edition 45 | focus: Women´s Edition
44 | 04/2006 | Edition 44 | focus: Transportation and Infastructure
43 | 12/2005 | Edition 43 | focus: marketing
42 | 08/2005 | Edition 42 | focus: energy
41 | 06/2005 | Edition 41 | focus: Tourism in Brazil
40 | 03/2005 | Edition 40 | focus: Financing Instruments
39 | 12/2004 | Edition 39 | focus: Human Resouces
38 | 09/2004 | Edition 38 | focus: Exporting to Switzerland
37 | 06/2004 | Edition 37 | focus: Sustainability
36 | 05/2004 | Edition 36 | focus: Large Swiss companies in Brasil
35 | 09/2003 | Edition 35 | focus: Sao Paulo
34 | 07/2003 | Edition 34 | focus: Sport - Wellness - Lifestyle
33 | 02/2003 | Edition 33 | focus: Switzerland Tourism
32 | 01/2003 | Edition 32 | focus: bilateral trade
31 | 01/2003 | Edition 31 | focus: tourism
Jeanete Liasch Martins de Sá
focusGeneration Gap - a thing of the past The widely spread stereotype of the generation gap has become passé in Switzerland. The elderly are not just a burden for economically active young people.
Care in search of active ageing Over the centuries, humans have tried some way, or another, to remain eternally youthful. The Spaniard, Ponce de León, was 61 when he died, old and stressed, in 1521, in search of the fountain of youth in various places around the Earth. Maybe, he could have lived more and, probably better if he had not been so obsessed with this fantasy.
Dr. Omar Jaluul
The gray haired future has arrived Nuclear families get together to spend time with relatives from different generations, in their majority, women. Children and young people receive gerontological education at schools and live in perfect harmony with the elderly. People over 50 are working longer, both maintaining their job positions and dedicating themselves to successful businesses. Public policies are in place and the elderly participate actively in society, which values their experiences. Advertising fulfills its role of removing stereotypes and contributing towards a positive image of ageing. The walking stick is seen as a symbol of safety and no longer of dependence.
Senior Citizens in Action In the last 30 years, there has been a significant increase in the number of the so-called "third-age" or "best age" groups, and their communication channels in Brazil. The first such groups had only female members, who organized charity gatherings and events.
Agenor Ortega Frederich
Brazilian economyCautiously optimistic Signs of economic recovery continue to emerge in much of the world, including Brazil. Together with America's good corporate earnings in early 2009, the less alarming economic data have buoyed good moods in financial markets. In the United States, the S&P500 rose 11% in April, while Brazil's Bovespa gained 17% in the month and broke the 50,000 points barrier - for the first time since September last year. So is the crisis over?
healthHearing - Communications Sense and Alarm Of the five senses, hearing is probably the one that is the most important to connect us to the world around us. It is with us all our lives; when we were babies listening to the voice of our mothers calming us; when we were children it helped us to learn to speak. It also serves as an alarm mechanism. Because we can hear we realize that an alarm or door bell has gone off.
All about implants Singing strengthens the lungs, the heart and other organs in our body. The heart pumps more oxygen to the brain. Cortisol levels, stress hormones fall and oxytocin levels, the well being hormone is released. Singing even stimulates the immune system. However, singing also is important for more than physiological reasons. Singing connects our internal world with the external. It is an expression of emotion, revealing pleasure or frustration because many people open up when they sing. Smiling, kissing and singing are three activities that express pleasure in life; three activities that are related to attractive teeth.