Evento - Event - Veranstaltung

"Doing business with the Base of the Pyramid (BoP) International Cases and Opportunities in Brazil"


29/04/2016

Sinopse

The round-table about inclusive business initiatives was a partnership between FGV and the University of St.Gallen and it occurred in EAESP - FGV at Rua Itapeva, 432 - São Paulo - S.P.

The program included the following topics:

- Inclusive business from a procurement perspective and the connection with the consumer market;

- Small producers inclusion in the retail value chain;

- Inclusive business in the value chain of large companies and the Government;

- The cases of: Inclusive business with small-hold Orange producers from Paraná to the Swiss largest retail chain Migros; and LafargeHolcim in identifying BoP consumer behavior in Costa Rica and aligning the distribution channels;

- What is the impact of inclusive business in the Brazilian context?